Journal

Notes from the studio

Short, practical writing about pricing, content and running a shop that sells quietly.

Pricing12 Aug 20266 min read

Why a €1 product outsells a €19 one — and still pays

The maths behind entry offers, and the two order bumps that turn a one-euro buyer into a thirty-euro customer.

Content4 Aug 20266 min read

A repeatable calendar that turns a single content pack into a month of carousels, stories and reels.

Rights27 Jul 20267 min read

Five clauses to look for, and the vague wording that should make you close the tab.

Shop19 Jul 20266 min read

Everything else is decoration. Get these right and the shop converts.